Influence

"One voice can change a room." - President Barack Obama

What makes someone a powerful influencer? Why is influence important, especially for people who are using their work lives to change the world in big or small ways? On this episode of The Behaviorist, Work Wisdom's Kedren Crosby and Sarah Colantonio discuss influence and its potent power to create change and transform leadership. Referent power - a leader's magnetism, charisma,likability, and presence - is more potent than any other type of power.  Unlike other types of power (i.e., informational power or legitimate power, which you either have or you don't) - referent power is something that can be researched, learned, and strengthened. Find out what one thing you can start doing today to begin increasing your referent power and influence. 

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