Loss Aversion

In this episode of The Behaviorist, host Dylan Ehlert and guest Joey McMonagle, Chief Business Development Officer at Atomic Design, explore how loss aversion influences our decisions—often keeping us from taking the risks that lead to growth, innovation, and fulfillment. Together, they unpack why our brains are wired to avoid loss, how that bias shows up in leadership and organizational culture, and practical ways to reframe risk, cultivate a growth mindset, and lead with courage.

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